Save the Date: EventsAIR User Conferences 2018

We are excited to announce our 2018 series of EventsAIR User Conferences.

The theme at this year’s EventsAIR user conference will be Deconstructing Event Architecture, where we will take a deep dive into the essential elements of helping you create a successful event.

Sessions include cutting edge topics such as beacons, gamification, engagement and other best practices around designing professional meetings.

Registration will open in May, but we’re announcing dates and locations so everyone can start planning their travel schedules right away.

Europe User Conference
August 12-14, 2018 (Sunday-Tuesday)
Novotel Paddington Hotel, London UK

Asia Pacific User Conference
August 26-28, 2018 (Sunday-Tuesday)
Mercure Brisbane Hotel (North Quay), Brisbane, QLD Australia

North America User Conference
Monday October 15, 2018 (prior to IMEX America 2018)
Sands Convention Center, Las Vegas, Nevada USA

So, mark your calendars and look for the invitation coming your way in May!


The Power of the Enclosed Event Management Ecosystem

The IT Ecosystem is presented in the form of binary codeThe meetings industry is facing new challenges in 2018, and security is quickly becoming one of our biggest challenges. Security flaws in browsers seem to be in the news all the time, and data breaches seem to be on the rise.

As we hear about these challenges and problems, it is useful to reflect on the state of our industry and what we are doing to face these challenges head on.

This focus on data security is being amplified by the upcoming enforcement date of May 25 for GDPR. Most event planners in the word have learned (or are learning) of the major impact that the General Data Protection Regulation is having on our industry.

In a nutshell, GDPR is a series of regulations focusing on protecting the data privacy and security of European citizens. Any business collecting personal data from any European Union citizen is held to these regulations, and the impact is significant. Large fines can be imposed on any organization found to be in violation of GDPR.

So, what is the impact on meeting planners?

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Thinking About Event Technology in 2018

Brain abstract for intelligence of future technology and scienceThe new year is upon us, and as event practitioners, we are all thinking about this year’s events and meetings. Event technology continues to move in bold new directions in 2018, and there are lots of things to consider as we plan our technology for 2018.

Data security and privacy will continue to be a major area of focus for most event organizer. Hopefully, everyone reading this will be using technology that is PCI Compliant to the highest levels. This global standard assures you and your clients that you are managing personal data and credit card information in ways that assures privacy and security at every step.

Not being PCI Compliant can have serious consequences for you as more and more clients and attendees are demanding that credit card and personal details are stored and processed in a secure fashion. You and your business can be held liable if valuable data is stored and processed in an insecure fashion.

2018 is also the year that the European GDPR (General Data Protection Regulation) becomes something all meeting organizers need to deal with.

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The Arrival of the Cloud App (and Why it Matters to Meeting Planners)

Young woman presenting cloud with colorful app icons and symbolsTechnology moves at a rapid pace. Since the very start of the PC revolution back in the early 1990s, meeting planners have been making good use of computers, databases, and later, the Internet to help make their jobs more efficient and productive.

The very first event registration systems were computer databases structured to manage event registration. These systems became more and more popular in the early 1990s and helped meeting planners produce reports, generate collateral and manage an ever-growing range of details such as travel, accommodation and more.

These systems were typically installed onto PCs as a thick client, connected to a networked database. This was a time-consuming approach as updates had to occur on each PC and created lots of work (and headaches) for IT managers everywhere.

In the late 1990s, another paradigm shift occurred with the arrival of the Internet and the ubiquitous web browser.

These early systems moved to a big database in the cloud, with all customers sharing the same database environment. High load from one client and other points of failure would affect performance and reliability.

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Is Your Event Management Technology Keeping Up?

business documents on office table with smart phone and laptop cEvery event management tool ever published can offer online registration. Been there, done that.

But today’s cutting-edge cloud technologies and innovative app designers are pushing event management platforms in new directions and functionality that were just a dream even a few years ago.

So, when you are looking at registration and event management technology, there are some cutting-edge features that you definitely should look for. If the platform that you currently use, or that you are looking at simply can’t keep up, you should keep on looking!

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The Past is the Future – The Power of Comprehensive Event Management Platforms

data integration concept on the gearwheels, 3D renderingFor many years, event management technology was about doing it all – starting with online registration and branching out to accommodation, travel, speakers, exhibitors, reporting and more.

That was the only option and the choice was finding a platform with the right combination of functionality and performance to take care of our increasingly complex event and meeting requirements.

Then, with the advent of the iPhone and the revolution of the app store, things changed, quite rapidly in fact.

The rise of the cloud, apps and newer technology ushered in the specific use app.

Mobile attendee apps were the start. That opened the floodgate of new innovation and technology for the meetings industry, including new tools and solutions for social networking, exhibitor services and much more.

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Private Social Networks and Today’s Event Managers

PrintIt’s a social world for meeting planners, that’s for sure!

More and more meetings are deploying attendee apps to encourage social interaction on many levels. It’s a great way to engage attendees and encourage interaction throughout your event.

We’ve also seen how meeting organizers utilize Twitter, Facebook and other platforms to encourage additional interaction for attendees and to share the excitement and buzz of an event with an outside audience.

It’s great to share your event hashtag and encourage attendees to post comments and images from your event.

But, it’s not always suitable or appropriate, especially for events with privacy and security considerations. Also, some attendees may not feel comfortable sharing their presence and comments to the outside world.

What’s your solution?

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