The Past is the Future – The Power of Comprehensive Event Management Platforms

data integration concept on the gearwheels, 3D renderingFor many years, event management technology was about doing it all – starting with online registration and branching out to accommodation, travel, speakers, exhibitors, reporting and more.

That was the only option and the choice was finding a platform with the right combination of functionality and performance to take care of our increasingly complex event and meeting requirements.

Then, with the advent of the iPhone and the revolution of the app store, things changed, quite rapidly in fact.

The rise of the cloud, apps and newer technology ushered in the specific use app.

Mobile attendee apps were the start. That opened the floodgate of new innovation and technology for the meetings industry, including new tools and solutions for social networking, exhibitor services and much more.

Meeting organizers were faced with a dilemma – what tools did they want, and how were they going to deal with multiple solutions from multiple vendors?

It wasn’t just finding the best tool for the best requirement either.

Over the past 10 years, meeting organizers have struggled with the challenge of getting the data to each app or tool, and more importantly, getting that data synchronized across all platforms.

Sometimes referred to as data drift, keeping your data synchronized has been, and continues to be a serious challenge.

It isn’t even just late registrations or cancellations, either.

If your onsite check-in service can’t find a late registration, they are sent to a separate desk to figure out what happened. Payments, special requests, housing and much more can get lost in the shuffle and nothing infuriates attendees more than not being about to check-in or get a name badge printed!

There are solutions to solve this challenge, and it involves specialized cloud services that connect multiple platforms and solutions into a centralized data exchange.

Integration platforms such as Built.io or Zapier (among others) are used by organizers to connect their disparate data streams so synchronization and cross platform reporting can be obtained. There is the cost of the service plus the significant cost of skilled labor needed not only to get things set up but to keep things rolling along as data is updated along the way.

It’s a workable approach, but many organizers have found out that the cost and challenge of the process is limiting or restrictive.

While the world has been embracing an app-driven approach to technology, a handful of fully integrated event management platforms have been steadily adapting and changing to serve the needs of today’s meeting organizers.

Embracing the cloud and today’s cutting-edge world of cloud technology, these platforms are dramatically different than what they looked like in previous iterations.

One such company, Centium Software, has been producing comprehensive solutions for over 25 years, and has completely re-invented how their platform can serve today’s meeting organizers.

“Our latest platform, EventsAIR, is a complete reboot on how a comprehensive platform can serve today’s planners,” said Alec Sonenthal, Director of Technology for Centium Software. “The platform includes an App Store with dozens of tools and services that leverage the cloud and serves the needs of clients in many ways.”

“Our App Store includes onsite check-in tools, exhibitor lead retrieval, meeting matching, audience polling and private social network to use at your events,” Mr. Sonenthal continued. “We also include native Attendee and Organizer apps to provide event managers with powerful solutions that event organizers need and want.”

Mr. Sonenthal also noted that all of the App Store tools and services are included in the flat monthly license fee, providing dramatic savings in technology costs.

“Our clients, have seen their technology cost drop by over 50 percent in many cases,” Mr. Sonenthal said. “In addition, by providing a full suite of special event services such as Attendee Apps and onsite check in tools, our clients are saving tens of thousands of dollars in technology costs for every event they organize.”

While not all comprehensive solutions provide all of their tools and services free of charge, the benefit of a fully integrated solutions is a powerful incentive for organizers to look at these solutions. The time and effort needed to synchronize data across multiple platforms can be eliminated when the platform publisher builds it in their technology!

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