Plato wrote that “The beginning is the most important part of the work,” and this holds especially true for today’s meeting organizers.
If you build a well-designed event from the very beginning, where you design your event knowing what type of data and reports you will want to see, you will avoid many pitfalls and challenges that come from a poorly designed event that doesn’t address the reports and data ahead of the event.
As meeting planners, we are inundated with blog articles, social media, apps, and new-age lectures about engagement, creating exciting events, green events, and much more. But at the end of the day (or in this case, the end of the conference), you are left with one absolute truth – you must be able to report and document the success or failure of your event.
Whether you are reporting to your clients, your team, or to yourself, you need to find a way to pull together the hundreds of streams of data that made up your event and create a report or series of reports that analyze the success or failure of your event.